Freddie Wong Wants to Build the Next MTV (Maybe)
Performance Marketing
Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year, [...]
Syfy Bets $105m on a TV Series and Video Game [Updated]
At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video [...]
Time Warner’s Media Lab Knows What You Like to Watch
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and [...]
Let It Bleed: UFC Is Big Business for Fox
The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory.
Dodge Dart’s Gift Registry Lets Friends and Family Help You Buy a Car
Creativity
Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are [...]
Dodge Goes Back to High School
Performance Marketing
Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web [...]