Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video game Defiance, a hybrid unlike anything you’ve seen on television. I mean your computer. Wait, make that your PlayStation.
Look, it’s new. It doesn’t fit into any one box in your living room.
Still, $105 million is the rough budget for the project, which includes a staggering $40 million for the TV series alone (for perspective, HBO, the gold standard for expensive TV, shelled out $60 million on Game of Thrones' first season).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in