Ad Industry Will Soon Unveil a Do Not Track Browser Solution
Performance Marketing
After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the [...]
California Paves the Way for Privacy
Performance Marketing
If not for California, consumer privacy law would be at a complete standstill.
DAA to Convene New Do Not Track Group [Updated]
Performance Marketing
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work [...]
Digital Advertising Alliance Exits Do Not Track Group
Performance Marketing
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track [...]
California Poised to Get Do Not Track Disclosure Law
Performance Marketing
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes [...]
Peter Swire Quits Group Tasked With Creating Out Do Not Track Standard
Performance Marketing
When the World Wide Web Consortium's tracking protection working group, which is tasked with coming up with a Do Not Track browser standard, last met in July, the group was [...]