Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes to consumer privacy legislation.
At the end of August, the California Senate and Assembly passed an amendment (AB370) to the California Online Privacy Protection Act that will require commercial websites and services that collect personal data to disclose how they respond to Do Not Track signals from Web browsers.
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