Peter Swire Quits Group Tasked With Creating Out Do Not Track Standard

Now the group is facing another setback as its co-chairman Peter Swire officially bails from the group after less than a year.

The 110-member international group was formed two years ago to unite all stakeholders on a tracking standard. But by the end of last year, the group was still nowhere near consensus, and browser companies such as Mozilla and Microsoft began to go their own way with their own browser solutions, causing a controversy with the interactive advertising community.

Swire, a law professor and privacy expert who worked with the Obama administration, was brought in at the end of last year in an attempt to salvage the process.