After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the advertising industry (through the Digital Advertising Allianc
Do Not Track
Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell sponsored positions within its desktop browser. The company developed a native advertising format called Directory Tiles, which will display promoted content to Firefox users.
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information by companies since there currently is none.
Facebook went ahead Friday with edits to its data use policy that the social network says really changes nothing about its advertising and policy practices.
Sen. Ed Markey (D-Mass.) and Rep. Joe Barton (R-Tex.) aren't giving up on passing legislation to extend online and mobile privacy protections to teens 13 to 15. On Thursday, the privacy duo, along with Sen. Mark Kirk (R-Ill.) and Rep. Bobby Rush (D-Ill.), re-introduced the Do Not Track Kids Act.
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work on a browser-based Do Not Track solution.
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes to consumer privacy legislation.
When the World Wide Web Consortium's tracking protection working group, which is tasked with coming up with a Do Not Track browser standard, last met in July, the group was in disarray.