DIY

Etsy’s Brooklyn HQ Is Everything You’d Expect From the DIY Giant

Surely no one among us expected the office of the startup responsible for proliferating the DIY movement to be anything less than completely quirky and cozy. But it's much more […]

More and More, Marketers Venture Into Bathroom Humor

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.

Pinterest Users Don’t Mind Ads—Up to a Point


A+E Nets’ New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos, Epic Meal Time. After all, its wheels are made of Rice Krispies treats, it has a working barbecue in the trunk, and the exterior is dotted with food pairings as incongruous a

Women Spend $300 Billion Per Year on Auto Repair

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much a boys’ club—except, lately, for Pep Boys.

Which Big Brands Are Courting the Maker Movement, and Why

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War II duffel bags. Saunders, ironically, could care less about mainstream fashion, preferring vintage felt hats and rustic jewelry.