Infographic: Here’s How Much Engagement Brands Got From Back-to-School Social Posts
Brand Marketing
Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from
This Disney Agency Took Us Inside Its Live ‘Mad Hatter’ Poster With Johnny Depp
Creativity
Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney [...]
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]
Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard
Brand Marketing
Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on [...]
Maker Studios Announces 4 New ‘Forward-Thinking’ Shows at Intimate NewFronts Event
Performance Marketing
Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for [...]
With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it [...]