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Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from back-to-school-related social media posts from the beginning of June through August. It was Disney and Dolce & Gabbana, which promoted its children's line, Bambino, that found the most success. "Disney and Dolce & Gabbana's results show that brands with large, highly engaged audiences can receive strong levels of engagement with relatively little effort if the content is even somewhat relevant," said Origami Logic marketing director Perry Mizota.