This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better
Brand Marketing
Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola [...]
Viddiverse Is Designed to Be a YouTube/Vine for Kids
Performance Marketing
"Just one more video and that’s it.”
Marvel’s Agents of S.H.I.E.L.D. Is the Hottest Ticket at Comic-Con
Despite a notably toned-down presence among Disney-owned properties at Comic-Con, there was no hotter ticket than the 90-minute panel for Marvel’s Agents of S.H.I.E.L.D., ABC’s much anticipated fall drama series.
Disney Wraps Major Upfront Sales
It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely [...]
The Incredible Shrinking Christmas
As anyone who’s ever cracked open an Econ 101 textbook will tell you, there’s something a little goofy happening at the moment in the kids television market. Despite flattened demand [...]
Disney Set to Give Up a Chunk of Its CPG Business … Sort Of
Looks like Mickey is giving up Capri-Sun and Lunchables—but it may be its competitors who feel the pinch. The Walt Disney Co. will adopt stricter in-house nutritional standards for companies [...]