Disney Wraps Major Upfront Sales

Kids' cable network group sees 6 percent CPM bump

It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely because of new network Disney Jr., and because of improbable ratings juggernaut Doc McStuffins. Rarely do TV series premieres clock 1.08 million demo viewers at 9 a.m.—rarer still when the demo is kids ages 2-5.