Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.
At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases “amazing content” or “unparalleled access” were used. By the end of the presentation, he surmised, everyone would have blacked out.And boy, was he right.
It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood of TV dollars.
AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an online ad market that is booming.
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing dollars on YouTube and Google's Display Network to support its 100 new professionally produced channels.
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star in Sesame Street episodes. Video startups battled for free Adweek ad space. Hearst Magazines president David Carey talked about his fear of speedboats.
Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow.
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.' The scripted show, set for 2013, will be a musical comedy featuring songs from the 1980s' rock scene and is produced by RelativityREAL and Rock's Matt