YouTube Commits $200 Million in Marketing Support to Channels

Upfront features Jay-Z, Neon Trees, Flo Rida

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YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing dollars on YouTube and Google's Display Network to support its 100 new professionally produced channels.

The event, held at New York's Beacon Theater, featured three full-blown musical performances from Neon Trees, Flo Rida, and finally a surprise performance from Jay-Z (at this point an upfronts regular), with a dance act to break up the rock and rap stars.

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