10 Questions for Magazine Publishers in Survival Mode
There are no easy, one-size-fits-all answers to how magazines can survive COVID-19 and the resulting recession. But asking the right questions can help you navigate your magazine through these rough [...]
What Is “Interactive” Anyway? (Part 1)
We're seeing some truly terrible media inserted into editorial and advertising e-pages, mainly because it's possible.
The No. 1 Rule in B-to-B Audience Development
Publishers always have reserved the right to decide whether a subscriber qualifies to receive a magazine. That's all changed now. You don't qualify your readers any more, they qualify you!
The Dilemma of Digital Rights Management
There is a brooding dilemma in the twilight zone between analog and print publishing products that just might take the Wisdom of Solomon to resolve. The problem is hidden in [...]