developers

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.

Here’s What Marketers Need to Know About Google’s Mobile Upgrades

The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the next iteration of what is tentatively called M—the next letter in the alphabet after the current OS, Lollipop.

Apple Blocks Developers From Selling User Health Data to Marketers

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.

Foursquare Starts Selling All That Data

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.

Marketers Are Ready for Google Android Everywhere From TVs to Watches

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers conference, Google I/O, this week.

Can’t Figure Out What to Watch? Take a Spin With Netflix Roulette

Once you're done binging on Orange Is the New Black and Scandal, browsing Netflix can start to feel like rummaging through the discount DVD bin at Target. But now there's an easier way to cut through the clutter.

Mark Zuckerberg Gets Reflective as He Nears 30

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg revealed himself.

What Advertisers Need to Know About Facebook’s Mobile Ad Network

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.

Almost Extinct, Flappy Bird Priced on eBay for Thousands

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer stopped supporting the smartphone game and pulled it from Apple and Google stores over the weekend.