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While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.

How Agencies Are Fighting Back Against Talent Raids by Tech Firms and Marketers

Never in her wildest dreams did Helen Pak think she would leave the advertising industry to do creative work for a technology company. Then, three years ago, while on set filming a big-budget commercial, the evp and co-executive creative director at Saatchi & Saatchi got a phone call out of the blue.

Does Unlimited Vacation Time Sound Like a Dream? It’s Becoming Reality at Some Ad Agencies

Project: WorldWide staffers received a late holiday gift this year when they returned to work and were given unlimited paid vacation time. The independent employee-owned network of 12 agencies is moving from the more traditional policy of accruing vacation days for personal time off, to flexible time off where there is now no limit.

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.

Meet the Ridiculously Cute Pets That Come to Work at L.A.’s Canine-Crazy Ad Agencies

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom or dad to get home and give them some love—before they take it out on a favorite pair of shoes or all over that new rug.

Can an Ad Agency’s Hackathon Approach Help Solve the California Drought?

California's water problem is getting worse and worse—the drought is in its fourth year—and this weekend advertising and marketing professionals will team up with University of Southern California students to look for a a solution. 

FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so.

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You think that you can just march into these countries based on some fundamentalist religious principles, drop a few bombs, topple a dictator and start a democracy?" he asks. "Ha!

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.