Matt Ian Is TBWA\C\D N.Y.’s New Creative Chief

Was group cd on Volkswagen at Deutsch LA

Here comes another new creative chief at the New York office of TBWA\Chiat\Day.

In is Matt Ian from Deutsch LA and out is Mark Figliulo, who is starting his own agency. Figliulo, who has been chairman and chief creative officer at TBWA\C\D since 2008, is expected to set up shop in New York.

Ian, who takes the title of executive creative director, will start in late August. At Deutsch LA, he was a group cd on the Volkswagen Group of America, one of the agency’s largest accounts.

Ian becomes the third creative chief at TBWA\C\D, New York, in the past five years (after Figliulo and predecessor Gerry Graf). He joins a relatively new management team that includes president Robert Harwood-Matthews and head of planning Ed Castillo.

The office, with about 150 staffers, is in reboot mode after the loss of accounts such as Vonage and Absolut. Castillo, a onetime integrated strategy director at McCann Worldgroup, came aboard a year ago, and Harwood-Matthews, a transplant from TBWA’s U.K. operation, arrived last fall.

The office's accounts include Michelin, GlaxoSmithKline, Accenture, Jameson and beIN Sport. 

At Deutsch LA, Ian partnered with fellow group cd Michael Kadin on the development of high-profile ads for VW. He spent two years at the Interpublic Group shop.

Ian, 39, also has worked as a cd at Crispin Porter + Bogusky, Bartle Bogle Hegarty, and Ogilvy & Mather. In addition, more than a decade ago, he was a copywriter at none other than TBWA\C\D in New York, working under then creative chief David Page. His brand experience ranges from VW and Microsoft Windows to Axe and Levi's.

In his new job, Ian will lead more than 20 creative staffers and report to Harwood-Matthews. TBWA\C\D represents his first chance to run a creative department.

"Matt’s pedigree is fantastic and I know he’s excited about returning to New York, his hometown,” Harwood-Matthews said.

When reached by Adweek, Figliulo declined to reveal details of his new shop, such as the name and his partners. He said he learned a lot from his years at TBWA\C\D, however, and hoped to unveil his new venture next month.