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How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Brand Marketing

By Robert Klara

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in [...]

Brand Marketing

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

By Andrew McMains

Brand Marketing

Todd Grantham Leaves Goodby to Run DDB California

By Andrew McMains

A bicycle rally rides through Detroit.
Creativity

Apple’s Powerful ‘Your Verse’ Campaign Rolls On, From Beijing and Through Detroit

By Gabriel Beltrone

Brand Marketing

Will Whole Foods Dilute the Brand With a Lower Cost Chain?

By Joan Voight

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Portrait: Cornerstone

Brand Marketing

By Gabriel Beltrone

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices

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Scrap Value

Brand Marketing

By Melissa Hoffmann

Ric Van Sickle’s an ad man who bleeds gasoline.

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Portrait: Jackson & Partners

Brand Marketing

By Gabriel Beltrone

Specs Who From left, partners Randy Easterbrook, Mike Jackson and Gary Topolewski What Marketing and communications agency Where Detroit offices