Detroit

How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today.

Todd Grantham Leaves Goodby to Run DDB California

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners.

Apple’s Powerful ‘Your Verse’ Campaign Rolls On, From Beijing and Through Detroit

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools to support their passions.

Will Whole Foods Dilute the Brand With a Lower Cost Chain?

Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday staples for shoppers on any budget.

Portrait: Cornerstone

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices

Scrap Value

Ric Van Sickle’s an ad man who bleeds gasoline.

Portrait: Jackson & Partners

Specs Who From left, partners Randy Easterbrook, Mike Jackson and Gary Topolewski What Marketing and communications agency Where Detroit offices