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Chicago agency shows its auto industry mettle with 24-hour junk car race

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Ric Van Sickle’s an ad man who bleeds gasoline.

This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in the low-budget junk car endurance race 24 Hours of LeMons, which Van Sickle hopes will boost the agency in the eyes of its automotive clients and within the vertical as a whole. 

The race spoofing the French sports car endurance competition 24 Hours of Le Mans requires entrants to build a racecar for no more than $500, excluding safety equipment.

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