Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Ric Van Sickle’s an ad man who bleeds gasoline.
This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in the low-budget junk car endurance race 24 Hours of LeMons, which Van Sickle hopes will boost the agency in the eyes of its automotive clients and within the vertical as a whole.
The race spoofing the French sports car endurance competition 24 Hours of Le Mans requires entrants to build a racecar for no more than $500, excluding safety equipment.