Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts.
In July, when Crackle became the first major streaming network to share ratings for its original programming, the company promised it would continue that transparency going forward.
Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online […]
Two weeks after becoming the first streaming network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network.
CBS has gone all-in on its two surviving freshman dramas, giving back-nine orders to Vegas and Elementary.