Understanding and Leveraging Big Data for Audience Insights
Performance Marketing
Big data can be defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions — it [...]
Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion
Performance Marketing
Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.