data management platforms

New Technology Allows Brands to Bypass Agencies

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon.The insurance company has invested in systems on its own, bypassing agencies and working directly with ad tech firm Turn for programmatic buying and more recently for data management and measurement tools.

The Programmatic Revolution Will Be Televised

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using the same technology it uses to serve video ads onlin

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.