What's some of the best work you've done this year? And what work from other agencies has made you jealous?
In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign.
To honor International Women's Day on Tuesday, paper towel company Brawny will swap its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her own way. While you won't find the women on the packaging, their images will appear on the brand's social media accounts throughout Women's History Month.
All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below with help from Australian animator Dropbear (aka Jonathan Chong), the creative force behind the music video for Hudson and Troop's "Against the Grain." It's funny that an environmentally friendly company like SunRun would tap an animator who wasted so many pencils (don't we need pencils?!), but such is life. All of the animation was done by hand, and it took the team roughly a month to complete the 30-second spot.
CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell.
Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review.
FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after a review in which other finalists included Grey, Cutwater and Butler, Shine, Stern & Partners, according to sources. Lowe Campbell Ewald did not defend.
Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review.
Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices