Peet's 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool

Its message: 'coffee first, everything else second'

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In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign.

While the brand hasn't done much advertising in the past, the team felt the 50-year benchmark was the perfect time to tell coffee lovers about its high quality products and the man behind the brand, Alfred Peet. Peet opened the first location in 1966 on the corner of Walnut Street and Vine Street in Berkeley, Calif.

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