Peet’s 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool

Its message: 'coffee first, everything else second'

In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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