Lincoln Taps New Vimeo Creative Service
Performance Marketing
Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break.
No Liftoff (Yet) for Launchpad
Brand Marketing
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge.
Mountain Dew Soda-Naming Contest Crashed by Pranksters
Creativity
I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew" [...]
Feast Your Eyes on the Pretzelnator, the First Crowdsourced Burger at McDonald’s
Creativity
User-driven marketing often feels like an artful dodge around doing actual creative work, but sometimes it does achieve cool results.
Havas Adds Crowdsourcing With Victors & Spoils
Brand Marketing
Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon [...]
Man Crowdsources His Marriage Proposal
Creativity
It's all about the nerdy marriage proposals this month. Back on Valentine's Day, a guy proposed to his girlfriend via an infographic (with data proving the mathematical rarity of her [...]