How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers
Performance Marketing
For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and [...]
Turn Raises $80 Million for ‘Post Ad Tech’ World
Performance Marketing
Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money [...]
Holiday Paid Search Analytics Reveal Insights Into Today’s Cross-Channel Shopper
Performance Marketing
When analyzing early holiday paid search data, it’s readily apparent that shopping is truly a cross-channel endeavor. For instance, the majority of this year's Black Friday shopping occurred in-store, but [...]
Building and Executing a True Performance Marketing Campaign
Performance Marketing
Performance marketers are redefining the marketing landscape in real time, continually refining the blend of art and science needed to drive results. Achieving a true performance marketing campaign is complex, [...]