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Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of its engaged listening audience.
But in an increasingly fragmented media world, the Oakland, Calif.-based company—like so many tech platforms—strives to better target consumers across desktop and mobile screens. Not to mention, go toe-to-toe with for marketers' attention with Spotify and Apple Music.
So, it's been working with Krux, a data management platform that aims to increase the relevancy of the promos Pandora serves to its 78 million users.
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