Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of its engaged listening audience.
But in an increasingly fragmented media world, the Oakland, Calif.-based company—like so many tech platforms—strives to better target consumers across desktop and mobile screens. Not to mention, go toe-to-toe with for marketers' attention with Spotify and Apple Music.
So, it's been working with Krux, a data management platform that aims to increase the relevancy of the promos Pandora serves to its 78 million users.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in