If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong. Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you fake a selfie with the chiseled athlete by dropping in shots of him in various states of attire or undress. But the app is actually a charity push, with a portion of proceeds from the $1.99 purchase price on iTunes and Google Play going to Save the Children. Future photos and filters will be sold in-app for 99 cents, and an unspecified portion of that revenue will also go to the charity.
The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body switching—inhabits the kid for a few years, until he can become a star.
Here's a weird idea. For ROC Live Life Loud, Real Madrid forward Cristiano Ronaldo worked with Shareability, which co-owns the speaker and headphone brand with him, to engage in an odd game, more or less based on the fatigue of fame: Tea vs. Photo. The video's link-baity title is enough to instill pride in BuzzFeed: "CRISTIANO RONALDO was just going out for tea and this happened ..." It depicts Ronaldo sitting down at an outdoor café for tea—except between each sip, he's interrupted by a barrage of fans who want photos with him.
Hunky football superstar Cristiano Ronaldo is immediately recognizable around the world (that gorgeous face!). But stuff him into a padded suit, add scruffy facial hair and ratty clothes and he can hang out undetected even in bustling Madrid, where his team plays. Even a soccer ball and fancy footwork can't give him away.
Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion.
The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.
IDEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden + Kennedy's powerful, artful new Nike spot as a violent wind ripping through opponents, referees and anything else in his way.