Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
Ad of the Day: Samsung’s Sci-Fi Soccer Epic Reaches Its Final Chapter
Brand Marketing
Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion.
Samsung Shows Off Soccer Skills in Top Viral Ad
Performance Marketing
The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.
The Spot: Nike’s Speed Demon
Brand Marketing
IDEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden [...]