The Spot: Nike's Speed Demon

Cristiano Ronaldo leaves chaos in his wake in W+K's hurricane of an ad for the Mercurial Vapor soccer shoe

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IDEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden + Kennedy's powerful, artful new Nike spot as a violent wind ripping through opponents, referees and anything else in his way.

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