CarMax Picks Its Next Lead Agency
Brand Marketing
CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed.
Hilton Eyes 3 Agencies for Its Hampton Creative Account
Brand Marketing
Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El [...]
Duracell Picks a New Lead Agency in the U.S.
Brand Marketing
Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the [...]
Northwestern Mutual Picks a New Lead Agency
Brand Marketing
Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media.
Choice Hotels Eyes 2 Finalists
Brand Marketing
Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the [...]
7 Agencies Chase Infiniti’s Global Account
Brand Marketing
Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account.