Mcgarrybowen New York Takes the Lead on Intel

Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel.

The technology giant spends about $85 million annually on ads.

Intel launched its review during the summer, shortly after Steve Fund succeeded Deborah Conrad as chief marketing officer. Fund previously was svp of global marketing at Staples, another mcgarrybowen client. He joined Intel in June.

Venables had worked for Intel since 2009, back when the Santa Clara, Calif.-based company toggled assignments between multiple shops. In 2012, however, Venables outstripped DDB to win a key assignment and become lead shop. The brand's current campaign uses the tagline, "Look inside."

Media responsibilities were not part of the review and remain at OMD.