7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

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Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account.

The meetings are taking place this week, with Infiniti now on track to complete its search by August. Global media spending on the luxury brand totals $450 million annually, according to the automaker's initial request for proposals.

The semifinalists include big shops like Publicis, FCB and Havas Worldwide (which is pitching with sister shop Arnold) and smaller global players, including Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to sources.



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