Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers using innovative techniques and ingredients, is so saturated with brands and brews that often a barrier exists at the points of purchase.
What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.
Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this isn't a case of selling out to The Man. As news broke today of Lagunitas Brewing's partnership with Heineken, Magee personally took his case to the craft brewer's fans.
Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led by brands like Ska Brewing, Oskar Blues and New Belgium, has opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle. Thrillist has (with the help of CraftCans.com guru and Canned! author Russ Phillips) created a handy gallery of its picks for the "10 coolest-looking beer cans in America." And while I was glad to see a few of my personal favorites on the list (including my friends and neighbors at Good People Brewing in Birmingham, Alabama), I feel like they left off a few brews that are practically works of art. You can see Phillips' picks above and learn more about each on Thrillist. Below are a few of my own selections:
It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif., to be exact.