New York Lottery Cuts to Finalists
Brand Marketing
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [...]
3 Agencies Jockey for Cigna’s Ad Account
Brand Marketing
A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan [...]
Reebok Is Close to Naming a New Lead Agency
Brand Marketing
DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that [...]
3 Shops Reach the Finals of the Arby’s Review
Brand Marketing
Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and [...]
Contenders Prepare for ADT Finals
Brand Marketing
Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying.