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Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week.
The finalists are Fallon in Minneapolis, BBDO in Atlanta and The Martin Agency in Richmond, Va., Arby's has confirmed. The fast food chain's annual media spending approaches $125 million a year.
The winner will succeed incumbent Crispin Porter + Bogusky, which exited the review two weeks ago. Crispin, a unit of MDC Partners, has worked on the account since early last year, when it shifted—without a review—from BBDO.
BBDO's previous tenure on the brand lasted 14 months.
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