Reebok Is Close to Naming a New Lead Agency

Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business.

The review is in its late stages with a trio of contenders that sources identified as Mother; Goodby Silverstein & Partners; and Venables Bell & Partners. Select Resources International in Santa Monica, Calif., is managing the process.

Annual global media spending on the brand is estimated at $50 million.

DDB, Reebok’s on-again, off-again, on-again creative partner, meanwhile, is winding down its latest run as Reebok’s lead global shop, which began early last year. The Omnicom Group agency also led creative efforts between 2009 and early 2012, when mcgarrybowen assumed control.

DDB, which runs the global account out of its New York headquarters, has produced ads that will roll out in the next few months, according to sources. Those ads, however, represent the agency’s last work.

DDB North American president Mark O’Brien is proud of what his agency did for the brand—which is part of Adidas Group—over the course of its two stints. “We wish them well,” O’Brien said simply.

Big picture, DDB remains on Adidas’ creative roster, handling that brand’s digital business across Europe via an office in Amsterdam.

SRI did not return calls and Reebok could not immediately be reached. But an agency selection is expected shortly.