Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business.
The review is in its late stages with a trio of contenders that sources identified as Mother; Goodby Silverstein & Partners; and Venables Bell & Partners. Select Resources International in Santa Monica, Calif., is managing the process.
Annual global media spending on the brand is estimated at $50 million.
DDB, Reebok’s on-again, off-again, on-again creative partner, meanwhile, is winding down its latest run as Reebok’s lead global shop, which began early last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in