Conan O'brien

Conan O’Brien’s New App Is a Pokemon Go-Style Game for Fans

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.

Why Conan O’Brien Isn’t Afraid of Becoming a Digital Brand

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.

Conan Made This Hilarious and Perfect AirPods Ad Spoofing the iPod Silhouettes

When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan O'Brien latches on to that criticism in very amusing style with the parody ad below—spoofing Apple's famous iPod "Silhouettes" ads from the early 2000s. 

Turner Is Opening a Branded Content Studio With Conan O’Brien’s Team Coco

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its brands, gave a peek at what it will tell ad buyers.

Turner Isn’t Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the future of linear advertising

Conan Tours Taco Bell HQ, Visits the Test Kitchen and Ends Up Convulsing on the Floor

If you've ever seen late-night mastermind Conan O'Brien venture into the real world and interact with the commoners, you know you're in for a treat whenever it happens. Turns out the head of Conan's IT department, Chris Hayes, is a Taco Bell superfan, eating it at least three times a week. As Conan is a benevolent boss, he decides to make Hayes' dream come true and take him to Taco Bell headquarters in Irvine, Calif. We get an interesting glimpse behind the tortilla curtain, where we see how the magic happens. But more important, comedy ensues as Conan and Hayes rollick through the chalupa palace, interacting with food taste testers, trying new creations in the "Innovation Kitchen" as well as inventing new ones like Conan's Irish-inspired concoction, "The O'Taco."

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?

Steve Koonin Out at Turner

After a 14-year stint with Turner Entertainment Networks, where he most recently served as the division’s president, Steve Koonin is leaving the cable programming giant to assume the role of CEO of the NBA’s Atlanta Hawks franchise.

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King of Late Night.

NBC Snows Over Rivals in First Night of Winter Olympics

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.