Finally, Some Actual Netflix Viewer Data
ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats [...]
Trouble Brews Over the Viewability of Digital Ads
Brand Marketing
The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers.
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Are Brand Rivalries Like the Taco Bell-McDonald’s Dust-Up Good Marketing?
Brand Marketing
Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald
Big Data Players Riff on Instagram Video (and Ukulele)
Performance Marketing
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.
Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?
Brand Marketing
Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile [...]