Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason [...]
The New York Times’ Acquisition of The Wirecutter Signals Rise of Commerce in Publishing
By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and [...]
Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive
Performance Marketing
Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping.
Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Performance Marketing
Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.
The Where Factor: How Location Data Offers a New Marketing Edge
Performance Marketing
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes [...]
Facebook Launches Marketplace to Let Users Buy and Sell Items
Performance Marketing
Facebook is launching its own online venue for users to buy and sell things across their social networks.