Commerce

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

Facebook Is Building Its First Startup Incubator in Paris

Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France.

Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping.

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.

The Where Factor: How Location Data Offers a New Marketing Edge

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.

Facebook Launches Marketplace to Let Users Buy and Sell Items

Facebook is launching its own online venue for users to buy and sell things across their social networks.

Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold

Starting tonight, the world will be watching as the 2016 Olympics gets underway in Rio, potentially garnering the highest ratings for a Summer Olympics ever.

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand affinity and increased purchases.

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.