Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.
The Facebook-owned app is beginning to test organic posts that let nearly two dozen retail brands tag products for sale in photos that lead directly to a brand's website. The feature, announced today, is launching with partners including Kate Spade, J. Crew, Warby Parker and Macy's.
While the beta is limited, successful tests could later lead to running similar products in ads and across Instagram's Explore section, according to James Quarles, Instagram's vp of monetization.