Ads Are Coming to the Comments Section of Publisher Sites
Performance Marketing
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which [...]
Comment wars are ugly, but they can be fun
Creativity
There's been plenty of hand-wringing about the nastiness of comments, particularly anonymous ones, made on ad-industry Web sites. Some feel they make the ad world look silly, juvenile and petty. [...]