Why CES Is a Key Incubator for Marketing Execs
Brand Marketing
CES has become the place for companies to showcase new, innovative and promising technology.
Ellen’s Selfie Scores Oscar Gold for Samsung
Performance Marketing
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
Blue Chippers Return to the Red Carpet
While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.