Donald Faison Is Head Counselor at ‘Camp Halftime’ in Pepsi’s Super Bowl Campaign
Brand Marketing
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised [...]
AmEx and ‘Billboard’ Partner for Facebook Music Channel
Performance Marketing
American Express announced today that it’s teaming up with Billboard to launch a new Facebook channel to connect music fans with ticket offers and interactive features.
Willie Nelson Covers Coldplay’s ‘The Scientist’ for Chipotle Ad
Creativity
Attention, industrial farmers. Willie Nelson wants you to stop drugging your pigs and smashing them into compact, easily shippable pork cubes. So does Chipotle. So, the country icon and champion [...]