Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips starring actor/comedian Donald Faison, who schools counselors on how to produce a flawless halftime spectacle on the big day.
Super Bowl fans, are you ready to rock? Hope not, because you're getting Coldplay. The mellow crooners were announced today as the 2016 Super Bowl's halftime headliners, which was music to the ears of fans. But the choice (as it does each year) elicited its share of critics. Here's a brief sampling of how Twitter users responded to the news:
With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional ad slots guaranteed to NBC, is a nod to Coldplay's viral music video for "A Sky Full of Stars," which has been viewed more than 66 million times on YouTube.
In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin's handwriting inside ghost stories in libraries around the world.
American Express announced today that it’s teaming up with Billboard to launch a new Facebook channel to connect music fans with ticket offers and interactive features.
Attention, industrial farmers. Willie Nelson wants you to stop drugging your pigs and smashing them into compact, easily shippable pork cubes. So does Chipotle. So, the country icon and champion of family farms covered Coldplay's hit "The Scientist" for this two-minute-plus pseudo-PSA, commissioned by the sourcing-conscious burrito chain.