Today Show Stars Pull a Coldplay and Walk the Streets of NYC in Their Super Bowl Promo

Homage to the band's viral music video

With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional ad slots guaranteed to NBC, is a nod to Coldplay's viral music video for "A Sky Full of Stars," which has been viewed more than 66 million times on YouTube.

In fact, the morning news program tapped the same director, Mat Whitecross, to helm the project and relied on social media to build buzz.

Check out Adweek's behind-the-scenes coverage of the Today Show shoot. And watch the commercial and music video below.

Visit NBCNews.com for breaking news, world news, and news about the economy