Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries

Look for the Ghost Stories

Headshot of Tim Nudd

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin's handwriting inside ghost stories in libraries around the world.

Clues were given out on Twitter. The lyrics were hidden in nine different countries, one for each song on the record. Eight of the sheets have been found—in Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S. has details of each discovery.

@ynikyonc found the U.S. lyric sheet inside a copy of Jeff Belanger's Who's Haunting the White House at the New York Public Library.

The final clue was posted today, hinting at South Africa.

One of the hidden envelopes also contained a "Golden Ticket," good for a trip for two to London to see Coldplay perform at the Royal Albert Hall on July 1.

@nudd Tim Nudd is a former creative editor of Adweek.