Coke Cans Give Spotify Real Estate
Performance Marketing
In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero [...]
Top 10 Commercials of the Week
Brand Marketing
Coke Zero Gives ‘Skyfall’ Tickets to Only the Most Bond-Like People
Creativity
Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout.
Top 10 Commercials of the Week
Brand Marketing
This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary [...]
Top 10 Commercials of the Week: Sept. 14-21
Brand Marketing
Coke Zero Chases James Bond Tie-In, Humming All the Way
Creativity
Publicis Conseil in Paris put together this Coke Zero spot promoting the brand's involvement with the upcoming James Bond movie Skyfall, which I mistook for an airline shopping experience when [...]