Coke Zero Basks in ‘Bama Buzz

Brand runs biographical TV spot about coach Nick Saban

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to make ends meet. Fresh off his fourth national championship in the last decade—his Crimson Tide walloped Notre Dame last night to claim college football's crown—Coke Zero has been quick to point out that particular detail of his sporting journey in a TV spot that's already running on ESPN, in various local markets in Alabama and as an online video.

During the 30-second spot (available below), a voiceover by the coach's wife, Terry Saban, explains how her husband has proved critics wrong against a backdrop of autobiographical images from their marriage, his playing career and his coaching highlights. Dubbed "It's Possible to Enjoy Everything," the ad was produced by Atlanta-based marketing agency Melt.

Coke Zero's clearly jumping on the 'Bama success story on the heels of last night's game, which drew a 15.7 percent overnight rating on ESPN—a 14 percent increase over the Crimson Tide's national title matchup versus Louisiana State last year.


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