Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero in the United Kingdom. The development heralds the companies' seven-month-old deal, while featuring the Spotify brand at the bottom of the "slimline" cans along with a Web address for their interactive "PlaceLists" app.