Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero in the United Kingdom. The development heralds the companies' seven-month-old deal, while featuring the Spotify brand at the bottom of the "slimline" cans along with a Web address for their interactive "PlaceLists" app.

The app consists of a Coke-red map of the globe with clickable tags to songs that folks are listening to worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in