Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while […]
What on earth does Clearasil know about teenagers from inside its corporate offices in Parsippany, N.J.? Basically nothing, except how to make anti-acne products for them, the company admits in 10 comical new ads from Droga5—in which the brand's employees are the lame old people pathetically out of touch with youth culture.
Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates.
When you're in high school, it's easy to feel like the daily torment of embarrassment and awkwardness will never end. But it does end. For the students. The teachers, however, will find no escape in graduation.
For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that's traditionally brimming with confidence but very little comedy.
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.