Six years ago, a little-known U.K.
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones.
Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design.In addition, the brand has complained to the International Trade Commission, which has the authority to prevent counterfeit shoes from entering the country.
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be higher. After all, we have at least one indisputable case of a brand living, dying and coming back as something entirely different: the Converse Chuck Taylor high-top. Brand reincarnation?