Ex-Merkley Account Leader Lands at Launchpad
Brand Marketing
A veteran account man at Merkley + Partners and McCann Erickson has landed at a smaller agency in a bigger role. Tom Lamb, who previously was an executive group account [...]
88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets
Brand Marketing
There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.
República Expands Leadership Ranks
Brand Marketing
Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development.
Does Channel Even Matter Anymore? Prove It With an ECHO!
Performance Marketing
I've heard it said, and I believe it, that the consumer has gone "omnichannel" on us. As customers have taken all the power in which brands they choose to interact [...]
Grey N.Y. Hires New CMO
Brand Marketing
The New York headquarters of Grey has a new chief marketing officer. Jane Reiss, the CMO of NYC & Company, the marketing and tourism partnership arm of New York City, is [...]